Time to implement data mining in insurance firms for effective CRM and CRM analytics
Vishal Bathnagar; Jayanthi Ranjan
| Year of publication: |
2011
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|---|---|
| Authors: | Bathnagar, Vishal ; Ranjan, Jayanthi |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 9.2011, 1, p. 1-24
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| Subject: | Beziehungsmarketing | Relationship marketing | Versicherung | Insurance | Kundenanalyse | Customer analysis | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009270010