Timing decisions in new product development for international markets : a review and directions for empirical research
by Jan Hendrik Fisch and Jan-Michael Ross
| Year of publication: |
2014
|
|---|---|
| Authors: | Fisch, Jan Hendrik ; Roß, Jan-Michael |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 151-159
|
| Subject: | New product development | new product launch | timing | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385211