Tipping the scale : the role of discriminability in conjoint analysis

Anocha Aribarg, Katherine A. Burson, and Richard P. Larrick

Year of publication:	April 2017
Authors:	Aribarg, Anocha ; Burson, Katherine A. ; Larrick, Richard P.
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 279-292
Subject:	multiattribute judgment \| attribute importance \| conjoint analysis \| discriminability \| Conjoint-Analyse \| Conjoint analysis \| Marktforschung \| Market research \| Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory \| Diskriminierung \| Discrimination \| Arbeitsmarktdiskriminierung \| Labour market discrimination

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