To be a marketer or to do what marketers do? : using a mixed methods approach to explore the aspiring marketer mind-set

Tony Woodall, Christopher Pich, Guja Armannsdottir, Seamus Allison, Richard Howarth, Mojtaba Poorrezaei

Year of publication:	2022
Authors:	Woodall, Tony ; Pich, Christopher ; Guja Armannsdottir ; Allison, Seamus ; Howarth, Richard ; Guja Armannsdottir
Published in:	Journal of vocational behavior. - Amsterdam [u.a.] : Elsevier, ISSN 0001-8791, ZDB-ID 120151-7. - Vol. 135.2022, p. 1-23
Subject:	Social identity \| Career choice \| Marketer behavior \| Occupational aesthetics \| Education/work transition \| Mixed methods \| University students \| Studierende \| Students \| Karriereplanung \| Career development \| Marketingmanagement \| Marketing management \| Marketing \| Konsumentenverhalten \| Consumer behaviour

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