To be similar or to be different? : the effect of hotel managers' rote response on subsequent reviews
Year of publication: |
2021
|
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Authors: | Liu, Shan ; Wang, Na ; Gao, Baojun ; Gallivan, Michael |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 86.2021, p. 1-13
|
Subject: | Hotel management | Information quality | Levenshtein distance | Online review | Response customization | Rote response | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Tourismusberufe | Tourism employees |
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