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To groupon or not to groupon : the profitability of deep discounts

Benjamin Edelman; Sonia Jaffe; Scott Duke Kominers
Year of publication:
2010
Authors: Edelman, Benjamin ; Jaffe, Sonia ; Kominers, Scott Duke
Publisher: Cambridge, Mass. : Harvard Business School
Subject: Online-Handel | Online retailing | Kundenbindungsprogramm | Loyalty program | Preisdifferenzierung | Price discrimination | Marketingtheorie | Marketing theory
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