To think or not to think : the effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
Year of publication: |
2011
|
---|---|
Authors: | Melnyk, Vladimir ; Herpen, Erica van ; Fischer, Arnout R. H. ; Trijp, Hans van |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 7, p. 709-729
|
Subject: | Soziale Norm | Social norm | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Experiment | Niederlande | Netherlands |
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