To understand the life cycle and customer adoption of mobile apps in modern India

Rajeshwari Malik

Year of publication:	2020
Authors:	Malik, Rajeshwari
Published in:	International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2020, 3, p. 273-290
Subject:	mobile apps \| consumer adoption model \| product life cycle \| PLC \| marketing strategies \| business environment \| innovation \| India \| Indien \| Mobile Anwendung \| Mobile application \| Produktlebenszyklus \| Product life cycle \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Innovation \| Innovationsdiffusion \| Innovation diffusion \| Lebenszyklus \| Life cycle \| Innovationsakzeptanz \| Innovation adoption \| Mobile Business \| Mobile business

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