"Too Good to be True!" : the effectiveness of CSR history in countering negative publicity
Year of publication: |
2009
|
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Authors: | Vanhamme, Joe͏̈lle ; Grobben, Bas |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 85.2009, Supp.2, p. 273-283
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Subject: | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Reputation | Niederlande | Netherlands |
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