Toolbox Innovation Communication : Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed

by Florian Hohenauer

What innovation communication is and what the discipline can achieve -- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map -- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map -- Extra: Innovation communication and the climate crisis.

MoreLess

Alternative title:	Toolbox Innovationskommunikation
Year of publication:	2025
Authors:	Hohenauer, Florian
Publisher:	2025.: Wiesbaden : Springer Fachmedien Wiesbaden 2025.: Wiesbaden : Imprint: Springer
Subject:	Innovation communications \| Public Relations PR \| Positioning Company Innovation \| Innovator's Dilemma \| Innovation PR \| communications management \| Communication Strategy \| Positioning Matrix \| Positioning Innovation \| Magic Quadrant and Wave \| Gartner \| Forrester \| Channel Planning \| Storytelling \| AIDA Framework \| AMEC Framework \| Christensens Innovator's Solution \| Galloways T-Algorithm \| Hiatts ADKAR-Modell \| Moores Zone to Win \| Innovation \| Innovationsmanagement \| Innovation management \| Öffentlichkeitsarbeit \| Public relations \| Interne Kommunikation \| Internal communication \| Strategisches Management \| Strategic management \| Kommunikation \| Communication \| Marketingmanagement \| Marketing management \| Organisatorischer Wandel \| Organizational change \| Narrative Methode \| Narrative method

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource (XXVII, 198 p. 24 illus.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	This book is a translation of the original German edition "Toolbox Innovationskommunikation" by Florian Hohenauer, published by Springer Fachmedien Wiesbaden GmbH in 2023.
ISBN:	978-3-658-46542-1 ; 978-3-658-46541-4 ; 978-3-658-46543-8
Other identifiers:	10.1007/978-3-658-46542-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015361513