Toolbox Innovation Communication : Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed

by Florian Hohenauer

What innovation communication is and what the discipline can achieve -- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map -- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map -- Extra: Innovation communication and the climate crisis.

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Alternative title:	Toolbox Innovationskommunikation
Year of publication:	2025
Authors:	Hohenauer, Florian
Publisher:	2025.: Wiesbaden : Springer Fachmedien Wiesbaden 2025.: Wiesbaden : Imprint: Springer
Subject:	Innovation communications \| Public Relations PR \| Positioning Company Innovation \| Innovator's Dilemma \| Innovation PR \| communications management \| Communication Strategy \| Positioning Matrix \| Positioning Innovation \| Magic Quadrant and Wave \| Gartner \| Forrester \| Channel Planning \| Storytelling \| AIDA Framework \| AMEC Framework \| Christensens Innovator's Solution \| Galloways T-Algorithm \| Hiatts ADKAR-Modell \| Moores Zone to Win \| Innovation \| Innovationsmanagement \| Innovation management \| Öffentlichkeitsarbeit \| Public relations \| Interne Kommunikation \| Internal communication \| Strategisches Management \| Strategic management \| Kommunikation \| Communication \| Marketingmanagement \| Marketing management \| Organisatorischer Wandel \| Organizational change \| Narrative Methode \| Narrative method