Toolbox Innovation Communication : Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed

What innovation communication is and what the discipline can achieve -- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map -- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map -- Extra: Innovation communication and the climate crisis.