Tools for converting consumers into advocates
Year of publication: |
2008
|
---|---|
Authors: | Blasberg, John ; Vishwanath, Vijay ; Allen, James |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 36.2008, 2, p. 16-23
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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