TOOR : a novel product title optimization method based on online reviews in E-commerce
Liye Wang, Jin Zhang, Wei Yan
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Wang, Liye ; Zhang, Jin ; Yan, Wei |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 9.2015, 4, p. 536-558
|
| Subject: | online reviews | title optimization | e-commerce | feature extraction | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3868/s070-004-015-0021-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490586