Topic-based engagement analysis : focusing on hotel industry Twitter accounts
Year of publication: |
2025
|
---|---|
Authors: | Rabadán-Martín, Inmaculada ; Barcos-Redín, Lucía ; Pereira-Delgado, Jorge ; Aguado-Correa, Francisco ; Padilla-Garrido, Nuria |
Subject: | Engagement | Firm-generated content | Hotel | Latent Dirichlet allocation | Natural language processing | Topic modelling | Twitter | Hotellerie | Hotel industry | Social Web | Social web | Online-Marketing | Internet marketing |
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