Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie I. Keeling
| Year of publication: |
2019
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|---|---|
| Authors: | Heller, Jonas ; Chylinski, Mathew ; Ruyter, Ko de ; Mahr, Dominik ; Keeling, Debbie I. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 219-234
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| Subject: | Active inference | Assessment orientation | Mental intangibility, decision comfort | Multi-sensory Augmented Reality | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.10.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012154094