Toward a theory of repeat purchase drivers for consumer services
| Year of publication: |
2009
|
|---|---|
| Authors: | Paul, Michael ; Hennig-Thurau, Thorsten ; Gremler, Dwayne D. ; Gwinner, Kevin P. ; Wiertz, Caroline |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 2, p. 215-237
|