Toward the measurement of market orientation : scale development and validation
Rayees Farooq and Sandeep Vij
| Year of publication: |
2022
|
|---|---|
| Authors: | Farooq, Rayees ; Vij, Sandeep |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 45.2022, 10, p. 1275-1295
|
| Subject: | Business performance | Competitor orientation | Customer orientation | Inter-functional coordination | Market intelligence | Market orientation | Marketing management | Marketingmanagement | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Marktforschung | Market research | Marketing | Messung | Measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-12-2020-0753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361467