Toward understanding consumer processing of negative online word-of-mouth communication : the roles of opinion consensus and organizational response strategies
Chung Hun Lee; David A. Cranage
| Year of publication: |
2014
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|---|---|
| Authors: | Lee, Chung Hun ; Cranage, David A. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 38.2014, 3, p. 330-360
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| Subject: | potential consumers | negative online word-of-mouth communication | opinion consensus | organizational response strategy | attitude change | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kommunikation | Communication |