Towards a model for measuring customer intimacy in B2B services
François Habryn, Benjamin Blau, Gerhard Satzger, and Bernhard Kölmel
| Year of publication: |
2010
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|---|---|
| Authors: | Habryn, François ; Blau, Benjamin ; Satzger, Gerhard ; Kölmel, Bernhard |
| Published in: |
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers. - Berlin : Springer, ISBN 3-642-14318-0. - 2010, p. 1-14
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Messung | Measurement | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |