Towards agile marketing : transforming strategies for the digital era

Busra Ozdenizci Kose

Year of publication:	2024
Authors:	Kose, Busra Ozdenizci
Published in:	AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 140-160
Subject:	Agilität \| Agility \| Marketing \| Marketingmanagement \| Marketing management

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