Towards the analysis of e-CRM practices using an integrated fuzzy approach
Ali Zamani Babgohari, Mahdie Hamedi and Mohammad Reza Taghizadeh Yazdi, Salman Nazari Shirkouhi
| Year of publication: |
2022
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|---|---|
| Authors: | Babgohari, Ali Zamani ; Hamedi, Mahdie ; Yazdi, Mohammadreza Taghizadeh ; Shirkouhi, Salman Nazari |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2022, 3, p. 272-293
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| Subject: | electronic customer relationship management | e-CRM | F-TOPSIS | F-DEMATEL | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Fuzzy-Set-Theorie | Fuzzy sets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2022.124099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309481