Transactional marketing and relationship marketing paradigms : a structural equation modelling approach
Mamoun N. Akroush
| Year of publication: |
2010
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|---|---|
| Authors: | Akroush, Mamoun N. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 4.2010, 2, p. 125-160
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887560