Transitioning and co-evolving to upgrade value offerings: A competence-based marketing view
| Year of publication: |
2009
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|---|---|
| Authors: | Matthyssens, Paul ; Vandenbempt, Koen ; Weyns, Sara |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 5, p. 504-513
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