Transitioning and co-evolving to upgrade value offerings : a competence-based marketing view
Paul Matthyssens; Koen Vandenbempt; Sara Weyns
| Year of publication: |
2009
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|---|---|
| Authors: | Matthyssens, Paul ; Vandenbempt, Koen ; Weyns, Sara |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 5, p. 504-512
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| Subject: | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Metallindustrie | Metal industry | Belgien | Belgium |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003871823