Trends in the behavioral sources of customer profitability and the role of flat-rate pricing
Felix Maximilian Frank. Gutachter: Gunther Friedl; Florian von Wangenheim. Betreuer: Florian von Wangenheim
| Year of publication: |
2012
|
|---|---|
| Authors: | Frank, Felix Maximilian |
| Other Persons: | Wangenheim, Florian von (degree supervisor) ; Friedl, Gunther (Reviewer) ; Wangenheim, Florian von (Reviewer) |
| Publisher: |
München : Universitätsbibliothek der TU München |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Telekommunikationspreis | Telecommunications price | Konsumentenverhalten | Consumer behaviour |
freely available