Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption

Hhye Won Shin, Alei Fan, Laurie Wu

Year of publication:	2024
Authors:	Shin, Hhye Won ; Fan, Alei ; Wu, Luorong
Subject:	peer-to-peer accommodation \| sharing economy \| online review \| customer trust \| gender \| Vertrauen \| Confidence \| Konsumentenverhalten \| Consumer behaviour \| Share Economy \| Sharing economy \| Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Hotellerie \| Hotel industry \| Geschlecht \| Gender \| Beziehungsmarketing \| Relationship marketing

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