Tscale: A new multidimensional scaling procedure based on tversky's contrast model
Year of publication: |
1992
|
---|---|
Authors: | DeSarbo, Wayne ; Johnson, Michael ; Manrai, Ajay ; Manrai, Lalita ; Edwards, Elizabeth |
Published in: |
Psychometrika. - Springer. - Vol. 57.1992, 1, p. 43-69
|
Publisher: |
Springer |
Subject: | multidimensional scaling | asymmetric proximity data | Tversky's contrast model | consumer psychology |
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