Tweets for tots : using Twitter to promote a charity and its supports
Alena Soboleva and Suzan Burton, Kate Daellenbach and Debra Z. Basil
| Year of publication: |
2017
|
|---|---|
| Authors: | Soboleva, Alena ; Burton, Suzan ; Daellenbach, Kate ; Basil, Debra Z. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 6, p. 515-523
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| Subject: | Reciprocity | Twitter | Social media | Retweet | Social Web | Social web | Wohltätigkeit | Charity | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-03-2017-2123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814488