Uncovering the gamified customer experience in the retail environment

Isabel Kittyma Disse and Marcus Olsson

Year of publication:	2023
Authors:	Disse, Isabel Kittyma ; Olsson, Marcus
Subject:	Affordances \| Customer experience \| Gamification \| Gamified customer experience \| Retailing \| Einzelhandel \| Retail trade \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenzufriedenheit \| Customer satisfaction

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