Under the sway of a mobile device during an in-store shopping experience
Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Alan J. Dubinsky, Dena Hale
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Rippé, Cindy B. ; Weisfeld-Spolter, Suri ; Yurova, Yuliya ; Dubinsky, Alan J. ; Hale, Dena |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 7, p. 733-752
|
| Subject: | adaptive selling | India | mobile dependence | mobile devices | omni-channel consumers | perceived control | predisposition to comply with mobile device input | predisposition to comply with salesperson input | U.S. | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Indien | Mobile Business | Mobile business | Verkaufspersonal | Salespeople | Mobiltelefon | Mobile phone | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738073