Understanding complaint channel usage in multichannel retailing
Marta Frasquet, Marco Ieva, Cristina Ziliani
| Year of publication: |
2019
|
|---|---|
| Authors: | Frasquet Deltoro, Marta ; Ieva, Marco ; Ziliani, Cristina |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 94-103
|
| Subject: | Multichannel behaviour | Complaint behaviour | Segmentation | Latent class analysis | Relationship quality | Vertriebsweg | Distribution channel | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995526