Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Ana Alina Tudoran, Charlotte Hjerrild Thomsen, Sophie Thomasen
| Year of publication: |
2024
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| Authors: | Tudoran, Ana Alina ; Thomsen, Charlotte Hjerrild ; Thomasen, Sophie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 174.2024, Art.-No. 114527, p. 1-19
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| Subject: | COVID-19 | Customer lifetime value | Gamma-Gamma spending model | Online retail grocery | Stochastic models | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Coronavirus | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Epidemie | Epidemic | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014548015