Understanding consumer-perceived value in augmented reality - implications for marketing activities
Małgorzata Bartosik-Purgat and Milena Ratajczak-Mrozek
| Year of publication: |
2022
|
|---|---|
| Authors: | Bartosik-Purgat, Małgorzata ; Ratajczak-Mrozek, Milena |
| Published in: |
Competition, strategy, and innovation : the impact of trends in business and the consumer world. - New York, NY : Routledge, ISBN 978-1-032-06890-9. - 2022, p. 105-132
|
| Subject: | Augmented reality | Consumer perceived value | Marketing | Verbraucher | Consumers | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003204343-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012704955