Understanding customers' expectations for delivering satisfactory and competitive services experience

Andy Fred Wali, N. Gladson Nwokah

Year of publication:	2018
Authors:	Wali, Andy Fred ; Nwokah, N. Gladson
Published in:	International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 3, p. 254-268
Subject:	customer satisfaction \| CSAT \| customer retention \| services experience \| qualitative methods \| NVivo 11 \| mobile telecommunications \| MT \| customers' expectations \| Kundenzufriedenheit \| Customer satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungsqualität \| Service quality \| Mobilkommunikation \| Mobile communications

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