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Mystery customer : Möglichkeiten und Grenzen in der Marktforschung
Eikenroth, Oliver, (2004)
Typeface semantic associations : an investigation of effects on brand perceptions and consumer memory
Jass, Jeffrey Brian, (1997)
Representing consumers : voices, views and visions
Stern, Barbara B., (1998)
Understanding green consumer behaviour : a qualitative cognitive approach
Wagner, Sigmund A., (1997)
Understanding green consumer behavior : a qualitative cognitive approach