Understanding market transformation : how firms create customer demand
Michael Hartmann, Matthias Wenzel
| Year of publication: |
2019
|
|---|---|
| Authors: | Hartmann, Michael ; Wenzel, Matthias |
| Published in: |
Journal of competences, strategy & management. - Augsburg : Rainer Hampp Verlag, ISSN 2510-4349, ZDB-ID 2878785-7. - Vol. 10.2019, p. 33-54
|
| Subject: | Market transformation | market-shaping capabilities | dynamic capabilities | industrial sales | qualitative research | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | USA | United States | Dynamische Kompetenzen | Dynamic capabilities |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168748