Understanding money-back guarantees : cognitive, affective, and behavioral outcomes
Thomas Suwelack; Jens Hogreve; Wayne D. Hoyer
| Year of publication: |
2011
|
|---|---|
| Authors: | Suwelack, Thomas ; Hogreve, Jens ; Hoyer, Wayne D. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 4, p. 462-478
|
| Subject: | Garantie | Warranty | Beschwerdemanagement | Complaint management | Zahlungsbereitschaftsanalyse | Willingness to pay | Emotion | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423196