Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour : an emerging market perspective
Chandan Parsad, Sanjeev Prashar, Vijay Sai Tata
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Parsad, Chandan ; Prashar, Sanjeev ; Tata, Vijay Sai |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 44.2017, 4, p. 297-311
|
| Subject: | Impulse buying | Impulse buying tendency | Urge to buy | Store ambiance | Hierarchal regression | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-017-0168-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855199