Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility
Year of publication: |
2011
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Authors: | Lin, Chieh-Peng ; Chen, Shwu-Chuan ; Chiu, Chou-Kang ; Lee, Wan-Yu |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 102.2011, 3, p. 455-471
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Publisher: |
Springer |
Subject: | corporate social responsibility | purchase intention | corporate ability | trust | affective identification |
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