Understanding repurchase intention of Airbnb consumers : perceived authenticity, electronic word-of-mouth, and price sensitivity
Year of publication: |
January 2018
|
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Authors: | Liang, Lena Jingen ; Choi, H. S. Chris ; Joppe, Marion |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 1, p. 73-89
|
Subject: | Repurchase intention | Airbnb | prospect theory | means-end chain (MEC) theory | peer-to-peer economy | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Prospect Theory | Prospect theory | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
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