Understanding the drivers of cable TV cord shaving with big data
Morana Fudurić, Edward C. Malthouse and Mi Hyun Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Fudurić, Morana ; Malthouse, Edward C. ; Lee, Mi Hyun |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 17.2020, 2, p. 172-189
|
| Subject: | big data analysis | Cord shaving | media consumption | OTT | TV genre | Big Data | Big data | Data Mining | Data mining | Kabelfernsehen | Cable television |
Online Resource