Understanding the link between customer feedback metrics and firm performance
Year of publication: |
2023
|
---|---|
Authors: | Agag, Gomaa ; Durrani, Baseer Ali ; Shehawy, Yasser Moustafa ; Alharthi, Majed ; Alamoudi, Hawazen ; El-Halaby, Sherif ; Hassanein, Ahmed ; Abdelmoety, Ziad Hassan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-16
|
Subject: | Consumer feedback metrics | Consumer satisfaction | Customer effort score | Financial performance | Marketing efforts | Net promoter scores | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Betriebliche Kennzahl | Financial ratio |
-
The predictive ability of different customer feedback metrics for retention
Haan, Evert de, (2015)
-
Customer feedback metrics for marketing accountability
Haan, Evert de, (2021)
-
A balanced scorecard for marketing
Gama, António Pimenta da, (2017)
- More ...
-
Impacts of COVID-19 on the post-pandemic behaviour : the role of mortality threats and religiosity
Agag, Gomaa, (2022)
-
Cross-national differences in consumers' willingness to pay (WTP) more for green hotels
Shehawy, Yasser Moustafa, (2024)
-
Agag, Gomaa, (2024)
- More ...