Understanding the long-term implications of retailer returns in business-to-business relationships
Lauren Skinner Beitelspacher, Thomas L. Baker, Adam Rapp, Dhruv Grewal
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Beitelspacher, Lauren Skinner ; Baker, Thomas L. ; Rapp, Adam ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 2, p. 252-272
|
| Subject: | B2B relationships | Sales | Retail | Returns | Relationship marketing | Social exchange | Learning and performance orientations | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0553-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844791