Understanding the purchase intention of fitness wearables : using value-based adoption model
Bushan Mathavan, Ali Vafaei-Zadeh and Haniruzila Hanifah, T. Ramayah and Sherah Kurnia
| Year of publication: |
2024
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|---|---|
| Authors: | Mathavan, Bushan ; Vafaei-Zadeh, Ali ; Haniruzila Hanifah ; Ramayah T. ; Kurnia, Sherah |
| Subject: | Fitness wearables | Intention to use | IoT | Malaysia | Technology adoption | Value-based adoption model (VAM) | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Technologiewahl | Technology choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-04-2022-0166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014455616