Understanding the use of virtual reality in marketing : a text mining-based review
Sandra Maria Correia Loureiro, João Guerreiro, Sara Eloy, Daniela Langaro, Padma Panchapakesan
| Year of publication: |
2019
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|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Guerreiro, João ; Eloy, Sara ; Langaro, Daniela ; Panchapakesan, Padma |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 514-530
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| Subject: | Virtual Reality | Simulated realities | Marketing | Text mining | Virtuelle Realität | Virtual reality | Marketingmanagement | Marketing management |