Understanding the value of process capital : a multiple case study on CRM processes
Shari S. C. Shang; Ping-der Huang
| Year of publication: |
2008
|
|---|---|
| Authors: | Shang, Shari S. C. ; Huang, Ping-der |
| Published in: |
International journal of learning and intellectual capital : IJLIC. - Genève : Inderscience Enterprises, ISSN 1479-4853, ZDB-ID 2151600-5. - Vol. 5.2008, 3/4, p. 404-416
|
| Subject: | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Finanzsektor | Financial sector | Immaterielle Werte | Intangible assets | Prozessmanagement | Business process management | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003790592