Understanding the virtual experiential value and its effect on travel intention
Year of publication: |
2023
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Authors: | Li, Eldon Yu-zen ; Chang, Fang-Kai ; Jan, Anila |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 3/4, p. 263-285
|
Subject: | virtual experience | experiential value | service experience | virtualisation | travel intention | Urlaubsverhalten | Holiday behaviour | Virtuelle Realität | Virtual reality | Experiment | Konsumentenverhalten | Consumer behaviour |
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