Unexpected-framing effect : impact of framing a product benefit as unexpected on product desire
Monica Wadhwa, Jeehye Christine Kim, Amitava Chattopadhyay, Wenbo Wang
| Year of publication: |
2019
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|---|---|
| Authors: | Wadhwa, Monica ; Kim, Jeehye Christine ; Chattopadhyay, Amitava ; Wang, Wenbo |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 2, p. 223-245
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| Subject: | unexpected | product benefits | reward motivation | Produktivität | Productivity | Motivation | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucz008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033941