Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Kim E. Schatzel; Roger J. Calantone; Cornelia Droge
| Year of publication: |
2008
|
|---|---|
| Authors: | Schatzel, Kim E. ; Calantone, Roger J. ; Droge, Cornelia |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 24.2008, 2, p. 115-126
|
| Subject: | Produktionsplanung | Production planning | Innovation | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Theorie | Theory | Empirische Methode | Empirical method | Industrie | Manufacturing industries | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003710233